ELECTRICITY USERS:

By year end 1998, 124 million electric consumers of US electricity are broken down by 109 million residential households, 14 million commercial consumers, 0.5 million industrial consumers and 1 million others, About 10% of these users have high mid-day rates or very unreliable power which can be translated into $9.3 billion residential, $11.8 billion commercial/industrial, and $0.7 billion other.

Public Attitudes: April 1999 BPA "Report on Attitudes About Conservation and Renewables" "the more consumers know about green resources, the more likely they are to chose them. If green power is added to a utilitiess' resource base, there is likely to be a strong base of consumer support".